Intralot SA agrees historic New Mexico Lottery partnership

After inking a decade-long agreement with the Croatian State Lottery last month, global gaming and lottery solutions innovator, Intralot SA, has now announced the signing of a two-year extension to its online systems supply deal with the New Mexico Lottery.

Sports lottery game:

According to an official Monday press release from the Athens-listed firm, the latest arrangement was unanimously approved by the seven-member New Mexico Lottery Authority on October 30 and is to additionally see it provide the operator with a customized game that offers results tied to the outcome of spec 7BALL CC ific sporting events.

Intralot SA detailed that the New Mexico Lottery has consequently become the first organization of its kind in the United States to approve the deployment of a sports wagering lottery game. It moreover declared that the parlay innovation is due to be deployed across the western operator’s network of some 1,100 retail terminals and allow aficionados to place bets on ‘a wide menu of sporting events.’

Terminal upgrades:

The Greek innovator explained that the partnership is to see it integrate a customized version of its cross-channel and holistic Sports Lottery Gaming Platform as well as associated software advances into all of the New Mexico Lottery’s retail terminals. It stated that the deal will also involve the provision of a suite of fully managed services for the sports lottery game encompassing risk management and trading innovations to guarantee payouts alongside product and marketing enhancements.

Post-PASPA progress:

Antonios Kerastaris, Chief Executive Officer for Intralot SA, acknowledged that his firm has had a relationship with the New Mexico Lottery for almost eleven years before proclaiming that this latest arrangement was only made possible following the United States Supreme Court’s invalidation in May of the previous Professional and Amateur Sports Protection Act (PASPA) sportsbetting prohibition.

Kerastaris’ statement read…

“This is a special day for us, not only because we renew our partnership with a great client but also for breaking ground with a new sports lottery contract, leveraging our extensive experience and our latest technology on sports prognostics, our first such venture in the United States in the post-PASPA period. I look forward to the new era bringing in all our lottery modernization expertise while extending my sincere thanks to the New Mexico Lottery for its trust and continued partnership.”

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‘Millennial’ attraction:

For his part, David Barden, Chief Executive Officer for the New Mexico Lottery, declared that the provision of a sports wagering lottery game will help his organization to ‘provide new and exciting experiences for our players’ in order to increase the amount of cash it generates for ‘our scholarship fund for student beneficiaries.’

Barden’s statement read…

“We are always looking for games that strengthen our New Mexico Lottery brand by attracting ‘millennials’ and other new players. Lottery games of this type are fun to play and will move us in that direction.”